Our unique CPD-accredited content-driven model has made many of our healthcare events a must-attend for healthcare professionals across a wide range of vibrant healthcare sectors. The dental sector is well served with events, but since we acquired a small niche dental conference in 2009 attended by 750 delegates, our combined dental events (the Dentistry Show and the Dental Technology Showcase) last year saw more than 7,000 delegates in 2014 and 12 education streams pack the NEC in Birmingham – 19% increase on 2013. The 1,617 (BPA audited) attendance of the newly annualised 2014 DTS Show, which we acquired from the Dental Laboratories Association in 2013, was the largest attended event for dental technicians ever seen in the UK.
There are more than 37,000 occupational therapists who look after patients across the UK, mostly in their homes. They are key specifiers and influencers with tens of millions of pounds of annual purchases of daily living aids and assistive technology on behalf of the NHS or patients. There was no large-scale, free-to-attend CPD education event for the sector – so we launched the OT Show in November 2013 at the NEC in Birmingham to fill a much-need gap. The inaugural event was a resounding success with more than 2,200 delegates accessing more than 37 hours of training and education and the ability to specify equipment and technology from 160 grateful exhibitors and now has over 4,500 delegates and over 200 exhibitors. In 2016 the show welcomed more than 4,500 OTs and 360 exhibitors.
In 2015, we also launched our very first Therapy Show alongside OT which attracts over 1500 therapists and over 120 exhibitors offering the latest in products and services required by Therapists in the UK.
An exciting new addition to the healthcare stable in 2014 is Trade Days. With the UK’s ageing population and the focus on keeping patients in their own homes longer, suppliers and buyers of mobility, assistive technology and daily living aids needed a new kind of focussed event that allowed buyers from the retail and distribution channels to meet specialist suppliers. We formed a partnership with the leading trade association, BHTA Engage, and the first event co-located with the Pharmacy Show in October has already attracted more than 110 exhibitors six months out from the event.