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The London Vet Show's Evolution Attracts Biggest Audience to Date

30-Nov-2019

LVS19

LONDON, UNITED KINGDOM: 30th November 2019 – The London Vet Show, 2x Exhibition News Trade Show of the Year and this year’s winner of the AEO’s Best Trade Show returned to the ExCeL for two action-packed days of CPD-accredited veterinary education on the 14th & 15th November 2019. 

 “It’s been a successful year for the CloserStill Vet Portfolio, culminating in 5,596 delegates and a real who’s who of the key suppliers to the profession gathering at the ExCeL in November for the 11th edition of the London Vet Show” said Rob Chapman, MD of CloserStill Media’s Vet Portfolio. “It was packed full of like-minded professionals. We saw a significant increase in the number of owners, partners and procurement staff attending this year. This is reflective of the fact that the London Vet Show really is the epicentre of annual veterinary business.”

 “The 2019 event marked a new phase of the event whereby the LVS-space was being used by both commercial partners and smaller vet groups for their own specific needs.” Furthermore, this year there was a definite shift towards providing memorable experiences for the audience – both within the exhibition and the theatres. Coupled with the continued support of headline partners like the RVC and BVA and a bustling exhibition - it was a very special atmosphere.” Continued Chapman.

 “There is no one-size-fits-all vet, and thus the London Vet Show needs to cater for all types. This is why we are diversifying our offerings, while maintaining the quantity and quality of the event.”

As well as hosting popular clinical, political and careers content, the BVA hosted a wellbeing lounge. It featured 5-minute mediations and mindfulness exercises, a chill-out zone, offered fresh smoothies. IVC also hosted a theatre of content, had an exhibition space and branded a seating area with rainbows, exhibiting their support for LGBT+ community. Vets4Pets themed their theatre a Hollywood Cinema experience, coupled with high-level referral content resonated almost too well with the vets, leading to standing room only.

Rachel Kilmartin, London Vet Show’s Marketing Manager, explains some of the new initiatives which ran for the first time, “This year, we were able to softly engineer social interactions at the London Vet Show. This was particularly evident in new features like London Vet Show Community Masterminds – a private space to support Facebook Groups (like Vet Mums, Vets: Stay Go Diversify or the BVA Young Vet Network) to meet-up live and ‘hack’ an issue unique to them. It was very well attended and proved that although the London Vet Show is the biggest event in the industry, it doesn’t need feel isolating or intimidating.”

It was the first year for other successful initiatives at the London Vet Show such as the Family Room, the TVM & Vets: Stay Go Diversify Mentor meet-up, several stands hosting break-out content and live recordings of the Podcast Borborygmi - Noise from The Veterinary World in partnership with Vet Times. The London Vet Show also continued their efforts to reduce wastage from the event with recycling schemes and charity donations of leftover food and office suppliers.  

Feedback from the veterinary suppliers that joined the London Vet Show exhibition was also hugely positive – with businesses reporting two extremely successful days of business and networking. They also noted on the special atmosphere around the exhibition floor. 

“Not only have we just hosted our most exciting London Vet Show ever, we delivered six more events over 3 continent and seven cities. All while our flagship event here in the UK continued to attract new and returning visitors and exhibitors.” Said Chapman. 

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More information on any of CloserStill Media’s Vet Shows can be requested from Rachel Kilmartin, Marketing Manager, r.kilmartin@closerstillmedia.com 

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